The more people used it in their social networks, the clearer the image on TheCapitol.pn main page became. #WhatsMyDistrict hashtag was placed at the end of the trailers for the first movie where lauding the power and nobility of the ruling Capitol were emphasized.
When TheCapitol.pn emerged, there was intrigue and much play with the audience. The Capitol website is a significant part of the advertising project developed by Watson/DG to promote The Hunger Games: Mockingjay - Part 1 (2014). Combining all parts of the advertising campaign, as for videos, poster series, and viral flash mobs in social media, it was the nucleus, the Capitol symbol of destructive authoritative force, which the franchise heroine had to confront.
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