In this guide to mobile app retention, we will define retention and retention rate, discuss its benefits and purposes, and explore the most common strategies for retention. So, given how important retention is, let’s talk about it. Understanding retention is paramount to creating engaging user experiences that keep new users coming and ensures that old users stay locked in.
Retention rate is an all-important metric for app marketers that helps them understand what percentage of their user base keeps coming back to the app versus how many are churning, or dropping out. That is where a good app retention strategy comes in.
But what do you do after you have gained all these sweet new users? You need to keep them engaged and active if you are to keep your app profitable and sustain its growth. There are many ways to acquire mobile app users – App Store Optimization, influencer marketing, paid ads to name just a few.
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